Reinforce Your Image with an Intense, Engaged Audience
Many sponsors see motorsports as a unique opportunity to bolster engagement and enhance their image with clients, suppliers, employees, and other members of their communities. They want to be associated with precision, speed, technology, teamwork, or other motorsport attributes. They want to share the fun and excitement of these events with their clients, prospects, suppliers, employees, and other members of their community. At the same time, they want to have their brand’s story share center stage with some of the world’s most sophisticated machines and one of the world’s most exciting sports. Many appreciate the benefits of reaching an audience of informed men and women who, research shows, are younger than the fans of most other sports (The average age of an F1 fan is 32 years, vs NFL (50) or NBA (42) and often more likely to purchase products such as a car, truck, financial services or electronics.
Sponsorship benefits can include:
Branding on various vehicle parts (e.g., front, rear, side, roof, hood, trunk, wing, mirrors).
Branding on team clothing, event promotional material, social media, and websites.
Access to team personnel, garage hospitality, and hot passes.
Opportunities for the team and drivers to participate in your PR and social media content.
In-car camera branding opportunities (e.g., dashboard, Halo, headrest).
In some cases, sponsors can have their brand or logo placed on the number plates or in other places on all cars or trucks participating in an event or series (not just one or two). For example, branding on the number plates used on all 65 cars in the California Mille or all 85 or so in the Colorado Grand; all 170+cars participating in Sicily’s famed the Targa Florio, or on all 450 cars in the Mille Miglia; on all 30 or so cars racing in each of the 6-8 US Ferrari Challenge races, or on all 19 HyperCars in each of the WEC (World Endurance Championship) races - including the 24 hours of LeMans and the Daytona24; or on all 240+ vehicles participating in the Baja 500; all 400+ in the Dakar Rally; all 35 Porsche Carrera Cup cars; all 20 Formula1 cars in all 22 races; on all 22 F2 cars in all 28 races; or on all 55 cars racing in all 8 GT World Challenge races (formerly Pirelli World Challenge), or all 40 cars in all 36 NASCAR races.
For more information on sponsorship opportunities, contact us at FlyYellow15@gmail.com
